Southwest Airlines Corporate Social Responsibility

Southwest Airlines In today’s competitive market, consumers look to companies that not only provide outstanding service and goods, but also, a business that recognizes taking care of its employees, stockholders, consumers and the community as a priority. One company that is consistently recognized for their corporate social responsibility initiatives is Southwest Airlines. Southwest is a successful organization that perfectly blends operational focus with social obligations which translates into increased revenue and customer support. For several years, Southwest Airlines received recognition as one of the 100 Best Corporate Citizens by Corporate Responsibility Magazine (Corporate, 2015). Analyzing Southwest Airlines’ commitment to corporate social responsibility will demonstrate the keys to their long-term sustainability. Southwest’s Corporate Social Responsibility Southwest is a company with a strong reputation for valuing its employees and it is also gaining recognition as a conscientious steward of the environment. Its heightened awareness of social responsibility is evident in their continued domination of the airlines industry. According to Hughen, Lulseged, Upton (2014), â€Å"Corporate Social Responsibility is a term used to describe an organization’s awareness of its operations’ impact on economic, social, environmental, and governance concerns, as well as the steps it takes to address them† (p. 57). Southwest achieves corporate social responsibility by focusingShow MoreRelatedCorporate Social Responsibility : Southwest Airlines853 Words   |  4 PagesCorporate social responsibility refers to a business practice involving initiatives that benefit society. Southwest airlines takes Corporate Social Responsibility and sustainability to the next level. Southwest takes part in charitable giving, community outreach and volunteerism, and environmental initiatives.Southwest.com states, â€Å"At Southwest Airlines, we are committed to conservation and mitigation of our environmental impacts. With efficiency as a core element of our business and climate changeRead MoreSouthwest Airlines Corp. Culture1727 Words   |  7 PagesIntroduction In this paper I have researched in to Southwest Airline, I have focused to write a three to four (3-4) page paper in which I will, determine how Southwest Airlines’ corporate culture differs from other airlines. I will then analyze three (3) ways that Southwest’s unique culture has benefited the airline and its employees and eventually I will speculate how Southwest Airlines would continue to thrive as a company if its current corporate culture would need to change in the near future. Read MoreSummary: Southwest Airlines1263 Words   |  5 Pagesï » ¿Executive Summary Southwest Airlines boasts the best on-time record, best baggage handling, and fewest customer complaints in the airline industry. For these achievements, it won the industrys Triple Crown award for Best Airline five times in a row (Fortune 100 Best Companies, 2011). The Great Place to Work Institute, cites statistics published annually by the U.S. Department of Transportation (DOT) that Southwest has ranked number one in customer satisfaction for eleven consecutive years 1991Read MoreJetblue Bmgt 364 Essay1465 Words   |  6 PagesThe Mission and Vision: Southwest and Jet Blue Airlines BGMT 364 Alexandria Walker 01/19/2013 University of Maryland University College Professor Brockunier Abstract This paper outlines the formation of a vision statement, the mission and the values that JetBlue and Southwest airlines embrace. A firm can initiate strategic management once it forms a mission statement. That statement allows forms to aspire to its potential while bearing in mind what it wants to avoid asRead MoreThe Southwest Airlines1288 Words   |  5 Pagesï » ¿Southwest Airlines Introduction The vision of a company discusses what the company hopes to achieve within a given period. The vision of a company promotes the development and is a measure of growth within the organization. The value of the company incorporates the people who are valuable to the company. The company can value its workers, shareholders or its customers in a given market. The vision of the company should be long term and should be unique compared to the visions of other companiesRead MoreThe Evolution of the Corporation Essays830 Words   |  4 Pagesall of the interests of the stakeholders it lacks compassion that is so prevalent, and in my opinion superior, in the following theory. In Edward Freemans A Stakeholder Theory of the Modern Corporation he suggests a transformation of the corporate system by replacing the notion that managers have a duty to stockholders with the concept that managers bear a fiduciary relationship to stakeholders (56). In its narrow definition stakeholders refer to customers, suppliers, management, owners,Read MoreOrganizational Culture and Change in Southwest Airlines1426 Words   |  6 PagesOrganizational culture and change in Southwest Airlines Organizational Culture and Change Introduction Organizations like the Southwest Airlines all have a culture, which demonstrates how the organization works and usually acts as its motivational tool. An organizational culture is important to the organization, as it is the major element in helping attain the organizations goals and objectives. Cultures in organizations are vast, with different organizations adopting their own type of cultureRead MoreAnalysis of American Airlines Competitors Environment997 Words   |  4 PagesAmerican Airlines Competitors Environment Analysis Name Institutional Affiliation Date: American Airlines Competitors Environment Analysis American airline industry is steadily growing at an extremely strong rate. This growth comes with a number economic and social advantage. This contributes a great deal to the international inventory. The US airline industry is a major economic aspect in both the outcome on other related industries like tourism and manufacturing of aircraft and its own termsRead MoreEssay on Customer Service at Southwest Air1651 Words   |  7 Pagesbusinesses until the launch of Southwest airlines in the mid 1960’s. Southwest managed to break free of the management triangle and offer safe (good), low cost (cheap), and timely (fast) air service in Texas and eventually across the United States. From the beginning, the company’s staff and management shared these goals, and developed a foundation on which to build the business. Visionary leaders Rollin King, Herb Kelleher, Colleen Barrett and other early leaders at Southwest, proved that there is noRead MoreCase Study on Southwest Airline s1272 Words   |  6 Pages1. What role has leadership played in the success of Southwest Airlines? In an era where all the major players in the U.S. airline industry experienced problems, only Southwest Airlines remained profitable throughout that period. This amazing and continued success is attributed to its great leader Herb Kelleher. He has been a very successful leader who knows the employees and marketplace well and can effectively take action for the success of the organization. He applies flexibly to the growth